Catholic Health Services

A Seamless Experience

Catholic Health Services of Long Island (CHS) is a network of 14 health and human services facilities including hospitals, nursing facilities, home nursing services, hospice, a special needs agency, and a rehabilitation facility. CHS needed to update its websites to modernize user experience, create brand continuity, drive local traffic, make information easier to find, and ultimately gain more patients.

Since CHS is a network of different facilities with different needs, we had to come up with a unique strategy to ensure we were meeting the needs of each facility while adequately representing the CHS brand across the network. We also needed to migrate all of the websites onto the same platform to make the experience seamless and the management of the websites more streamlined.

Approaching the redesign holistically and constructing the elements as granular, reusable elements, each CHS website would be able to pick and choose which pieces of content and functionality to use and in which order. The functionality would be adjusted to work consistently across each website while providing the ability and flexibility to tailor content to individual needs. Most importantly, the website would be designed to work efficiently for all devices including desktop computers, laptops, tablets, and mobile phones.