Compassionate Investments

Lighthouse Media

Lighthouse Media is a project for a founder of ads4change, a small organization from New York that gives nonprofits and startups they believe in the digital advertising tools they need to become stronger and successful. The concept of the lighthouse as a motif helps to portray the brand as a beacon of light helping others find their way. The selected design option (pictured at the top) is less obvious by avoiding the literal lighthouse imagery. It represents both a heart to show care and compassion while simultaneously representing two hands coming together to offer hope. We decided on a soft mauve, which is bold while still reinforcing the feeling that this is a caring and helpful brand.